Aurum Theatre and Getha Bedding (‘Getha’) have enjoyed a strategic partnership since the inaugural launch of Aurum Theatre at Midvalley Southkey, Johor Bharu in 2019, followed by the opening at The Gardens Mall. Committed to elevating the luxury cinema segment, Aurum Theatre and Getha have officially reaffirmed their partnership through a Memorandum of Understanding (‘MoU’) signing ceremony, timely with the upcoming launch of Aurum TRX – an ultra-luxe cinema set to open its doors by early 2024.
Aimed at bringing the ultra-luxe entertainment experience to greater heights at Aurum TRX, Getha promises an opulent end-to-end journey with its plush, new facilities at each touchpoint. Dedicated exclusively to the three Getha Lux Suites at Aurum TRX, these cinema halls will feature all-new Getha recliners complete with built-in mini-fridges. This continued partnership will also see the availability of Getha amenities throughout the premises.
“Our partnership with Getha reiterates our commitment in bringing innovative, best-in-class experiences at Aurum Theatre, in turn strengthening our leadership position in the luxe segment across the entertainment-sphere. Further, current trends showcase audiences are constantly seeking unique and luxe experiences. With this, we look forward an exciting continued partnership with Getha in redefining ultra-luxe cinematic experience for movie-goers,” said Ms. Koh Mei Lee, Chief Executive Officer, Golden Screen Cinemas.
After witnessing the success of our partnership with Aurum Theatre since 2019, are excited to embark on the next part of the journey at TRX offering the world’s most luxurious cinema experience here in Malaysia. We are ready to continue to excite the audience with world-class comfort, using the most lavish of materials to compliment the movie on screen. We are certainly looking forward to a more triumphant collaboration with Aurum TRX and GSC” said Ms. Melissa Tan, Group Chief Executive Officer of Getha.
Featuring a total of 11 halls, Aurum TRX is expected to open to the public by Q1 2024 – stay connected to our social media channels for further updates.
About Golden Screen Cinemas
Golden Screen Cinemas Sdn. Bhd. (GSC) is a wholly-owned subsidiary of the PPB Group (a member of the Kuok Group), operating a total of over 600 screens in over 70 locations across Malaysia and Vietnam, with 540 screens in 56 locations in Malaysia, and 108 screens in 18 locations in Vietnam through a partnership with Galaxy Studio. As the leading cinema exhibitor in Malaysia, GSC delivers innovative, integrated, and enriching lifestyle experiences through state-of-the-art cinematic technologies, merchandising, F&B, events, and more. Tailored for audiences that enjoy arthouse films, GSC International Screens was launched in 1999, celebrating cultural diversity through film on the big screens. With movies from all over the world, GSC International Screens showcases best of non-mainstream and foreign language movies. GSC also owns Aurum Theatre, a boutique luxury cinema unlike any other in Malaysia, featuring opulent seats, bespoke service, and continental dining.
For more information, log on to www.gsc.com.my or check out GSC’s social media @gscinemas for the latest updates.
Aurum Theatre Social Media Channels:
Facebook : https://www.facebook.com/AurumTheatre/
Instagram : https://www.instagram.com/aurumtheatre/?hl=en
