The Negroni celebration meets drink-for-a-cause campaign returns this year with an exciting schedule of pop-up events, partnerships and its largest pool of participating bars yet Malaysia, 5th September, 2023 – Negroni Week, the annual celebration of the world’s #1 classic cocktail is back for another week of drinking for a good cause. Themed “Toast To A Timeless Bonds”, the 11th edition builds on the unbreakable connection between bartenders and the industry, while reinforcing the truth that there’s no Negroni without Campari.
Launched in 2013 by Imbibe Magazine to celebrate the world’s best-selling classic cocktail with an element of raising money for charities, the first edition started as a grassroots campaign with just 120 participating bars worldwide. In an industry of fleeting activations, Negroni Week has continuously withstood the test of time and trends like its namesake. With its ethos of striving for a better future one drink at a time, the initiative has grown exponentially with thousands of venues worldwide year on year, and over US$4 million raised thus far for charitable organisations.
Come 18 – 24 September 2023, Negroni Week will once again partner with Imbibe Magazine in collaboration with Slow Food International – a global organisation dedicated to preserving traditional gastronomy and sustainable food production. Changing up the fundraising process, this year’s edition will require participating bars to donate a minimum of $25 as registration fee that will go towards the Negroni Week Fund created by Slow Food International which will then be channelled towards various local projects. Bars across the globe will also be given the liberty to donate a portion of sales from every Negroni purchased during the week to their chosen local charities.
Since the creation of the first Negroni in 1919, Campari has remained the red heart of the drink with its unmistakable bittersweet complexity. Acknowledging the connection between bartenders, customers and craft, this year’s edition is themed to emphasise how these bonds unite to form a thriving industry that mirrors Campari as the core in every Negroni served.
Challenging bartenders to encapsulate that vital bond in a cocktail, participating bars are welcomed to create renditions imbued with personal philosophies and signature touches. Presented alongside the historic combination of equal parts gin, vermouth and Campari, Negroni lovers are encouraged to explore bars dotted around the city for a varied journey throughout the week.
This year, Negroni Week in Malaysia will see a mobilisation of over 65 bars and counting, with signature award-winning bars such as Bar Trigona, Three X Co, Penrose and many more alongside with new venues from various hotel bars such as Rhu Bar – Four Seasons Langkawi, Jann – Four Point Chinatown, Bentley’s – Intercontinental Kuala Lumpur, just to name a few.
Across the campaign week, Negroni lovers can also look forward to schedule of events that play up the Italianity of the drink’s origins with music nights, aperitivo hours, a closing party and partnerships that include:
1: NEGRONI WEEK 2023 OPENING PARTY
Date & Time: 13th September, 5pm onwards
Is all about connections between people and a glass of Negroni in hand.
For this year, Campari Malaysia working together with its official distributor partner Luen Heng F&B to launch the Negroni Week 2023 Opening Party at Cielo Changkat Bukit Bintang, located in the heart of the busy city of Kuala Lumpur. Inviting all Campari Malaysia and Luen Heng F&B’s business partners to join in for a Toast To A Timeless Bond.
Specially curated Canapes and free-flow of Negronis’ will be served from 5pm to 8pm, followed by special Negroni drinks promotions all night long, along with live band engaged by Cielo to live up the mood.
2: MAKE YOUR OWN NEGRONI – A Special Experience Behind The Bar
Date & Time: 20 September, 8pm – 9pm
September is Negroni month at The Remedy Cocktail Bar!
Become your own mixologist by participating in by crafting your perfect Negroni right at your seat! 2 Negronis’ drink entitled for every participant. Enjoy as well the classic variation of the Negroni Family Tree prepared by the bar owner Jason and his crew which will be featured throughout September 2023!
Stir, pour and sip away!
3: NEGRONI WEEK X INTERCONTINENTAL HOTEL KUALA LUMPUR
Date & Time: 1 September – 30 September 2023
Branching beyond bars to another realm of hospitality, Campari has partnered with IHG Hotels & Resorts to launch a suite of Negroni themed experiences across selected properties across the week, with some extending till end September.
Come indulge yourself with an extraordinary experience with Negroni Week 2023 promotions at the Intercontinental Hotel Kuala Lumpur. Original creations of Campari-infused appetizers, desserts and specialty Negroni cocktails available in all food & beverage outlets of Intercontinental Hotel Kuala Lumpur, only available throughout the month of September.
Tao – Chinese Cuisine
▪ Appetiser – Wok-fried Diced Smoked Duck Stuffed in Yam Dumpling Served with Campari Orange dressing.
▪ Dessert – Chill Pear with Hawthorne, Snow Bird Nest & Campari Juice
Tatsu – Japanese Cuisine
▪ Appetiser – “Gindara Karaage” Deep-fried marinated black cod ginger served with Campari wasabi and teriyaki sauce.
▪ Dessert – “Yuzu Campari Kanten” Yuzu and Campari jelly served with chigo satsuki peach.
OneSixFive Lounge
▪ Afternoon High Tea – “Negroni’s Hidden Gems”, consists of variations of savouries and desserts such as Campari Infused Smoked Salmon Éclair, Campari Infused Goat Cheese with Tapenade and more.
Bentley’s Pub
▪ Negroni specials – Bentley’s Negroni, Negroni Spritz and Negroni Sour.
4: NEGRONI COCKTAIL CONSUMER WORKSHOP AT THE FOOD MERCHANT, W CITY OUG
Date & Time: 21 September 2023, 6pm onward
Making a glass of Negroni requires no rocket science, all you are just 3 simple ingredients!
This year we are bringing our retail customers to experience on how does it feel to be your own bartender. In conjunction of the Negroni Week 2023, we will be hosting a session of the Negroni Cocktail Workshop, conducted by Giri Pancha – Campari Malaysia Brand Ambassador.
Negroni bundles available for sale at special rate throughout September 2023!
IN CLOSING
The 11th edition of Negroni Week Singapore is set to take place from 18 – 24 September 2023. The campaign is entirely open-to-public with the Classic Negroni alongside special renditions available for sips across all participating venues.
For the latest updates on participating venues, do check out negroniweek.com.
