Representatives of Macau’s travel industry and the Macao Government Tourism Office (MGTO) recently gathered in New Delhi, India for the Pacific Asia Travel Association (PATA) Travel Mart 2023.
According to a government statement, their purpose was to promote the city’s tourism offerings at the event, which encompassed the PATA Gold Awards 2023 sponsored by MGTO.
Several local entities emerged as winners this year, securing a total of five accolades.
Running between 4 and 6 October, the 2023 edition of the PATA Travel Mart brought together over 1,000 delegates from 46 countries and regions, providing pre-arranged business sessions and a one-day forum on various topics including responsible practices and artificial intelligence.
It is one of the major international travel trade shows held annually in the Asia-Pacific region, with each edition hosted by a different destination.
The PATA honoured outstanding accomplishments in the tourism industry this year by presenting two Grand Awards and 21 Gold Awards in different marketing categories, as well as for sustainability and social responsibility in tourism.
Among the winners selected from 108 entries, MGM China Holdings received a Grand Title for their marketing strategies centered around Chinese lion dances, which earned them a Gold Award in Heritage as well.
Melco Resorts & Entertainment secured a Gold Award in Marketing – Hospitality thanks to their successful Melco Style x B. Duck @ Studio City campaign.
Galaxy Entertainment Group was honoured with a Gold Award for Climate Change Initiative for their sustainability practices.
Sands China also garnered a Gold Award in Human Capital Development Initiative for their Sands Retail Academy.
