The joy of Chinese New Year comes alive with Watsons Malaysia as it launches its #HappyBeautifulYear 2025 campaign with a fresh, dynamic twist. This year, Watsons presents the Watsons #HappyBeautifulYear2025 Sim Leng Gor Leng Nin video, an original production designed to inspire unity, positivity, and festive cheer through captivating tunes and dance moves.
“This Chinese New Year, we aimed to create a memorable and one-of-a-kind experience that resonates with everyone. The video serves as a heartfelt invitation to celebrate the new year with open hearts, boundless enthusiasm, and a strong sense of unity and togetherness within our community.” shared Caryn Loh, Managing Director of Watsons Malaysia and Chief Operating Officer, of Health & Beauty Asia, AS Watson Group.
The video, starring Watsons Ambassador Phei Yong alongside celebrity friends Amber Chia, the Kuan Family with Perry Kuan, Mskuan and Jestinna Kuan, and Danny Lee, brings vibrant moments to life. The video highlights Watsons’ commitment to embracing new beginnings, spreading happiness, creating your unique style, and championing sustainability.
Chinese New Year wouldn’t be complete without music, and we introduced a signature dance and tune to connect with our customers, encouraging people of all ages to join in to sing and dance along. Watsons is excited to promote our mission of Look Good, Do Good, Feel Great, inspiring everyone to capture the essence of celebration with their loved ones this Chinese New Year.
Hong Kong renowned star Wayne Lai also attended the event as a surprise guest, much to the delight of the crowd during the National Launch of Watsons’ #HappyBeautifulYear 2025.
Watch Watsons’ first music video this year on Watsons Malaysia’s official account on Facebook, YouTube, Instagram and TikTok HERE!
Caryn added, “During this festive season, Watsons Malaysia is also at the forefront of giving back to the community. This year, we partnered with DeafBeat to support their incredible work within the Deaf community. DeafBeat is a community of deaf musicians who use arts and music to showcase their incredible talent and inspire others. The contributions include refurbishing equipment and providing essential items for performances.”
On top of that, Watsons also reaches out to orphanages and homes across Malaysia with essential items and festive cheer. These efforts reflect Watsons’ commitment to making a positive impact and spreading the festive spirit to all.
Not forgetting, the Chinese New Year season is also filled with special promotions, exclusive products and great deals for all members and customers.
“As part of the #HappyBeautifulYear2025 celebration, Watsons is offering for the first time, a sale at 50% on selected products and an exciting contest exclusively for Watsons Club members. Members will stand a chance to win daily cash prizes of RM8,888, and other prizes totaling up to RM1,888,888! To participate, members would need to spend a minimum of RM80 with any Visa card, in-store or online from now till 31 January 2025.” said Danny Hoh, Chief Operating Officer of Watsons Malaysia.
On top of that, Watsons is offering a range of exclusive free gifts for members during the #HappyBeautifulYear2025 campaign. These gifts include beautifully designed Angpao Packets, Happy Beautiful Bag and a FREE Dessini Non-Stick Casserole Pot (20cm). The Happy Beautiful Bag is a special highlight of this campaign, exclusively designed for Watsons Club members. It comes in two co and it’s reusable, durable, and promotes sustainability.
In addition to these exclusive giveaways, enjoy RM18 instant off on cosmetics, bath, oral care, haircare, skincare and health supplements products with minimum purchase. These additional savings make it the perfect time to stock up on your favourite products. Not only that, enjoy up to 50% off selected Bountiful Lifestyle items with Purchase with Purchase (PWP) offers with beauty tools, exclusive Unik collections, portable karaoke sets and more.
“I’m thrilled to be part of Watsons’ Sim Leng Gor Leng Nin music video for Watsons #HappyBeautifulYear 2025! As Watsons Ambassador for two years, this year’s video is packed with fun, energy, and meaningful moments that beautifully capture the festive spirit with a signature catchy tune and memorable dance moves,” said Phei Yong, Watsons Ambassador.
For more information on Watsons Malaysia’s #HappyBeautifulYear2025 campaign, visit your nearest Watsons store or browse online at www.watsons.com.my.
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About Watsons
Watsons is the leading O+O (Offline plus Online) health and beauty retailer in Asia, currently operating 8,000 stores and more than 1,500 pharmacies in 16 Asian, European and Middle-East markets.
Watsons is named as the No.1 Personal Care and Beauty retailer in Asia*, providing personalised advice and counselling in health, beauty and personal care on top of its market-leading product range, making customers LOOK GOOD, DO GOOD, FEEL GREAT every day. Watsons is the flagship health and beauty brand of AS Watson Group.
*Campaign Asia-Pacific’s Top 50 Brands survey with 10,000 respondents across 6 Asian countries
About AS Watson Group
Established in 1841, AS Watson Group is one of the world’s longest-standing and most recognised retail companies with roots in Asia. Today, the company operates over 16,500 stores across 12 retail brands in 29 markets, employing 130,000 people globally. This makes AS Watson Group the largest international health and beauty retailer in the world.
In the fiscal year 2023, AS Watson Group reported revenue of US$23 billion. The company’s technology-enabled O+O (Offline plus Online) platforms serve over 5.5 billion shoppers annually, seamlessly integrating physical and digital retail experiences.
Please visit www.aswatson.com/our-company/o-and-o-strategy/ for more information.
About Watsons Malaysia
Watsons Malaysia is the leading health and beauty retailer with more than 700 Watsons stores and growing in the country serving the needs of all Malaysians.
Watsons continues to inspire our customers to enjoy life to the fullest and set the standards in the health, wellness and beauty market, providing personalised advice in health, beauty and personal care on top of its market-leading product ranges, making customers LOOK GOOD, DO GOOD, FEEL GREAT every day.
Watsons Malaysia won the Platinum Award for the Best in Retail Category 2023 by Putra Brands Award, a premier and only brand award in Malaysia voted by Malaysian consumers.
