In todayโs rapidly evolving landscape, digital transformation is no longer a luxuryโitโs a necessity. Nippon Paint embraces this shift by leveraging platforms like XiaoHongShu, TikTok, and Lemon8 to engage consumers with lifestyle-driven content, colour inspiration, and product showcases, inspiring repainting and home transformation.
A key component of this digital transformation is the Customer Connect platform, designed to streamline dealer operations and enhance business efficiency. With over 300 communication packs, the platform enables seamless product promotion while keeping dealers informed about the latest campaigns, promotions, and stock updates. It also provides essential financial tools such as ageing and CCM reports, invoices, and prompt payment rebates, ensuring dealers can manage their finances effectively. By offering real-time stock insights, Customer Connect also enables faster, more accurate decision-making, helping dealers optimise their operations and elevate their business performance.
Mr. Tay Sze Tuck, General Manager of Nippon Paint Malaysia, emphasised the companyโs commitment to empowering its partners: โPartnering with Nippon Paint provides a distinct advantage in todayโs dynamic market. Through our Customer Connect platform, we equip dealers with cutting-edge tools, real-time insights, and strategic support to optimise operations and drive business growth. With our expertise and commitment to innovation, we ensure our partners stay ahead in an ever-evolving industry.โ
This initiative is part of Nippon Paintโs broader commitment to digital transformation, ensuring its dealers stay competitive with the latest tools and technologies. By continuously innovating and providing valuable business solutions, Nippon Paint reinforces its position as a trusted business partner in the coatings industry.
ENHANCING CUSTOMER EXPERIENCE WITH THE I-COLOUR VISUALISER
Nippon Paint is introducing the I-Colour Visualiser app, set to launch in the coming months. The app isdesigned to help Malaysians and assist dealers in closing deals faster, enhance professionalism, and attract more business opportunities. This innovative solution enables homeowners to visualise colours in real-time, eliminating uncertainty in choosing the right shades. Additionally, it allows dealers to capture, modify, and send colour scheme proposals, making it easier to offer personalised recommendations.
EMPOWERING DEALERS TO SERVE HOMEOWNERS BETTER
Finding the perfect colour to create your most beautiful home isnโt always easy. Itโs hard to picture how a shade will look on your walls and even harder to know if it truly fits your space. Thatโs why Nippon Paint is equipping its dealers with the right tools and trainingโto make the experience smoother, more inspiring, and more personalised for homeowners.
โAt Nippon Paint, we understand how overwhelming it can be to choose the right colours. Thatโs why weโre committed to supporting our dealers with digital innovations that bring colours to life effortlessly,โ said Mr. Tay. โWith solutions like Customer Connect and the I-Colour Visualiser, our partners can offer expert guidance and realistic previews, ensuring homeowners feel confident in their choices.โ
Through these initiatives, Nippon Paint strengthens its role as a paint provider and a trusted partner in helping consumer create their most beautiful home.
